Greenwashing – the consumer in the age of eco lies

Greemwashing – what is it? “Environmentally friendly”, “Pro-environmental”, “Friend of nature”, “Climate neutral”, “Conscious”, “Responsible”… Eco-friendliness claims can be misleading if they consist of vague and general statements about environmental benefits, without adequate justification of the benefits and without indicating the relevant aspect of the product to which the claim applies.