In today’s Rzeczpospolita, I addressed the topic of protecting the appearance of a product, pointing out firstly the principle of permissibility of imitation, but secondly trying to determine to what extent it is limited in many areas of intellectual property law. Thus, I write about what slavish imitation is in the Unfair Competition Law and to what extent the external appearance of a product (design) can be protected by copyright, industrial designs and trademarks. The topic of cumulative protection by intellectual property rights is fascinating, it shows how many conflicts between the interests of different market players have not yet been precisely resolved – but it is worth being aware of the existing dangers or opportunities. Link to article for Subscribers: https://www.rp.pl/biznes/art39361911-wyglad-produktu-czy-dozwolone-jest-kopiowanie-jak-chroniony-jest-design?fbclid=IwAR0L_UwQzWmIhVTL5cveteaPm7bgU9lUZlC4k9698yb6w0Cv2QMXa9tjGBE