Markiewicz Sroczyński Mioduszewski
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Expertise

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Consumer protection

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Public aid

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Industrial property

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Economic law

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Patents and utility designs

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Antitrust

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Capital investments

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Litigation

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Quality law

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Media law

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Public procurement

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Industrial designs

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Payment backlogs

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Trademarks

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Personal data

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Personality rights

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Copyright

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Combatting unfair competition

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Tax law

Consumer protection

E-commerce Energy Internet and new technologies Advertising DIY market Food

Consumer law that works to the benefit of your brand.

For years, we have been advising in cases concerning consumer protection law, representing both businesses and consumers. Our experience includes proceedings before the President of the Office of Competition and Consumer Protection (UOKiK), the Court of Competition and Consumer Protection (SOKiK), common courts, and consumer arbitration, as well as strategic advice on drafting documentation, contracts, and internal procedures.

We help our clients navigate a dynamically changing legal environment, where the balance between consumer interests and the security of economic transactions is increasingly complex. We support entrepreneurs in adapting their sales, communication, and customer service models to national and EU requirements.

Our services

  • representation in proceedings before the UOKiK, SOKiK, common courts, consumer arbitration, including in cases concerning the violation of collective consumer interests;
  • advice in cases concerning unfair market practices, advertising, labelling and product information;
  • analysis and preparation of contracts with consumers (B2C) – traditional sales, distance selling, off-premises sales;
  • evaluation and elimination of abusive clauses from T&Cs and contract templates;
  • preparation and implementation of codes of good practice, information policies and warranty documentation;
  • representation in arbitration disputes and mediation proceedings;
  • support in implementing new EU regulations, including directives on unfair commercial practices and consumer rights (e.g. the Omnibus Directive);

Our approach

At MSM, we combine litigation experience with a practical understanding of the consumer market. We support clients both when they need to defend themselves against allegations from authorities and when they want to avoid potential violations. We help businesses build transparent relationships with consumers that comply with regulations and foster brand trust.

Thanks to the extensive experience of our lawyers, including attorney Jarosław Sroczyński, we have also participated in legislative processes concerning key consumer regulations in Poland, such as the implementation of EU directives on unfair commercial practices. This combination of practical and systemic knowledge allows us to anticipate the direction of change and prepare our clients for future obligations.

Our TOP 5

  • representing the producer of one of the most recognizable graphics programs in the world before the President of the Office of Competition and Consumer Protection
  • advising an entrepreneur in the paint and varnish production industry on the issue of product labelling in accordance with consumer law (providing the consumer with comprehensive and reliable information about the product)
  • preparing an opinion on the use of abusive clauses in contracts with the clients of a brokerage firm
  • representing consumers before the Banking Arbitrator in matters relating to consumer credit
  • a comprehensive analysis of the terms of the consumer warranty provided by a leading producer and distributer of computer printers;

Public aid

E-commerce Energy IT Automotive PE/VC DIY market Food Startups

EU funds without risk – we can support you from application to inspection.

Public aid is one of the most complex areas of economic law. We support entrepreneurs, local government units, and public institutions in the processes of granting and using financial resources, including grants, relief, preferential loans, and guarantees. We can help you correctly qualify for support, avoid the risk of having to repay aid, and comply with national and EU regulations.

Our experience covers both investment and operational projects – including those financed from EU, government, and regional funds.

Our services

  • assessment of the admissibility of granting public aid – analysis of the compliance of projects and support instruments with EU and national law, including the rules on de minimis aid and operational measures;
  • advice for beneficiaries and institutions providing assistance – support at the stage of applying for national and EU grants, preparation of applications, contracts, reports, statements and project documentation;
  • analysis of de minimis aid and sectoral aid – including for the transport, energy and technology sectors, together with an assessment of limits, cumulation and admissibility conditions;
  • support for projects financed from EU or national funds – assessment of cost eligibility, documentation obligations and compliance of project implementation with public aid rules;
  • financing structures combining public and private funds – advice on the design and implementation of hybrid models, taking into account the limitations resulting from public aid regulations;
  • analysis of the risk of recovery of funds and compliance recommendations – identification of regulatory risks, preparation of corrective actions and recommendations to limit the risk of recovery of aid;
  • representation in proceedings before the European Commission and the national authorities – in cases relating to notification, recovery of aid, or recognition of aid as unlawful;
  • compliance opinions and audits – control of compliance of the rules for granting and using public aid with the EU regulations and guidelines;

Our approach

Public aid is an area where not only legal knowledge is crucial, but also an understanding of the financing mechanisms and economics of the project. We provide comprehensive advice – from the concept of support to its settlement, combining legal analysis with institutional practice and experience in relations with supervisory authorities.

We help clients to use available forms of support safely and in accordance with regulations, and in the event of disputes – to effectively defend acquired rights.

Industrial property

Architecture E-commerce Energy Pharmaceutical Film FMCG Gamedev Influencers Internet and new technologies IT Creative Luxury brands and goods Fashion and design Automotive Music Advertising DIY market Food Medical equipment

Brand, invention, design – we help protect the ingredients of our clients’ success.

Industrial property law is a field where experience, precision, and strategy translate directly into business value. At our law firm, we have been supporting entrepreneurs, creators and institutions for years in effectively protecting their technical solutions, design, and brand elements. We examine the suitability and then successfully register trademarks, industrial designs, utility models, and inventions. We also develop strategies to preserve know-how and trade secrets.

Our experience is based on a unique blend of practice and academic knowledge. Part of our team are employees of the Department of Intellectual Property Law at the Jagiellonian University – a centre that has been shaping the development of Polish and European industrial property law for decades. Thanks to this collaboration, we combine academic reflection with practical advice: we can translate theoretical principles of protection into practical solutions that work in everyday business.

We help large companies in the pharmaceutical, technology, industrial, and fashion sectors, as well as start-ups and small businesses just building their brands. We advise on domestic and international projects, build IP portfolios tailored to the market and to the client’s budget, and effectively protect them.

Our services

  • trademarks – examination of registrability, collision analysis, development of brand protection strategies, registrations with the Polish Patent Office, EUIPO, WIPO and foreign offices, conducting dispute proceedings before the Polish Patent Office and EUIPO;
  • patents and utility models – consulting during the process of obtaining protection, preparing documentation, coordinating the registration with the Polish Patent Office and the European Patent Office, representation in infringement proceedings;
  • design, including industrial designs – research on registrability and obstacles to registering designs, preparing registrations, licensing of designs, developing strategies for protecting aesthetic and functional elements of products, support around the commercialization of design;
  • agreements regarding exclusive rights – preparing and negotiating licensing, transfer, and joint rights agreements;
  • infringement disputes – representation in civil, criminal, and administrative proceedings concerning infringement of trademarks, patents, utility models, and industrial designs;
  • combatting counterfeits and unfair competition – cooperation with customs authorities, police and prosecutors, implementation of customs protection procedures, market monitoring, elimination of illegal goods;
  • IP portfolio audit and management – ​​conducting comprehensive research as part of the IP Scan procedure, analyzing the potential and risks associated with the registration and maintenance of specific rights, and assisting in the tailored management of intellectual assets;
  • support in financing protection – obtaining funding from programs such as the SME Fund, covering registration of trademarks and designs as well as IP audits;
  • coordination of international protection – conducting foreign registrations, coordinating and cooperating with renowned foreign law firms to ensure consistent activities in key jurisdictions;

Our approach

We believe that industrial property is not just a legal tool, but a strategic asset for a company. It protects creative achievements, supports development, and strengthens market position. That’s why at MSM, we go beyond formal registration of rights—we help our clients develop long-term strategies for brand protection and innovation.

We combine academic precision, procedural experience, and a business perspective. Working at the intersection of academia and legal practice, we can assess which solutions will deliver not only legal certainty but also real economic benefits.

We provide comprehensive services, from the initial IP audit and conflict investigations, through registration and protection, to enforcement and dispute resolution. We help you plan your protection in advance, considering future markets, partners, and investors – so that your brand is secure and provides a real competitive advantage.

Economic law

E-commerce Pharmaceutical FMCG IT Automotive PE/VC DIY market Food Startups

We advise entrepreneurs at every stage of running a business – from founding a company, through its daily operations, to development and transformations.

Economic law is where a company’s day-to-day operations intertwine with long-term business strategy. We support organizations in their ongoing operations—in their relationships with contractors, clients, and employees—as well as in corporate, ownership, and reorganization matters. We ensure that legal decisions are consistent with business goals and market realities.

Our support covers the full spectrum of business advisory services: from drafting and negotiating commercial contracts, through regulatory and liability risk analysis, to managing investment processes, transformations, and corporate governance. We help companies build secure operating models, providing support in compliance, board member liability, and internal policies.

We advise both start-ups and rapidly growing companies, as well as established businesses. We combine transactional, corporate, and litigation experience to ensure our clients’ stability and continued growth.

Our services

  • ongoing business consulting – assistance in making everyday business decisions, risk analysis, opinions and operational support;
  • commercial contracts – preparing, reviewing and negotiating supply, cooperation, service, implementation, distribution, service, licensing, marketing, framework and B2B contracts;
  • technology contracts – handling contracts related to ​​IT and new technologies, including SaaS, cloud, IT systems, automation and industrial systems;
  • contract negotiations and transaction support – representation in negotiation processes, support at the preparatory stage and structuring of contractual relations;
  • establishing and registering companies – selecting a legal form, designing ownership models and shareholding structures, preparing corporate documents and organizing the registration process;
  • corporate services and corporate governance – preparing resolutions of bodies, shareholders’ meetings, regulations, creating and implementing corporate governance principles;
  • investment and corporate agreements – preparing and negotiating shareholders’ agreements, investment agreements, financing round documentation and convertible instruments;
  • managing relationships between partners and investors – strategic consulting, preparing ownership documentation, representation in ownership disputes;
  • transformations, mergers, divisions and restructuring of groups of companies – planning and implementation of reorganization processes, structuring of capital groups, analysis of legal effects and antitrust risks;
  • due diligence – prowadzenie badań prawnych, korporacyjnych i podatkowych w zakresie analitycznym, na potrzeby transakcji i procesów inwestycyjnych;
  • compliance support – preparing internal audits, creating supervision procedures, assessing regulatory risks and compliance policies;
  • representation in commercial disputes – including disputes between partners and those with contractors or institutions;

Our approach

Economic law is an area where legal support must be both precise and practical. That’s why we advise from a business perspective – we help entrepreneurs make decisions that support company stability, reduce risks, and enable further development.

We combine corporate, transactional, and process competencies, which allows us to view a company’s operations holistically. Thanks to our experience in antitrust law, we can anticipate regulatory risks that often escape entrepreneurs. We ensure that contracts are not only theoretically sound but, above all, feasible to implement and enforce in practice. We support management boards in building secure operating structures, and in the event of conflicts, we represent clients in a decisive and strategic manner.

Our goal is to enable entrepreneurs to focus on running their business, confident that their legal interests are properly protected.

Our TOP 10

  • negotiating and implementing a commercial agreement concerning supplies and services for an industrial plant, regulating the liability of the parties, settlement mechanisms, and contractual risks in a long-term business relationship
  • drafting and negotiating a comprehensive relocation agreement covering the transfer of production and operational infrastructure, including schedules, risk allocation, and contractual liability of the parties
  • drafting a management agreement for an industrial and logistics property, covering the operating budget, relations with subcontractors, and the manager's responsibility in a complex operational structure
  • advising on a project that involved negotiating and adaptating an international SaaS framework agreement for access to a cloud platform, covering licensing, SLA, data processing (including GDPR), integration with external systems, the use of AI tools, liability mechanisms and specific compliance requirements resulting from public financing and the cross-border nature of the client
  • advising on the implementation of an advanced automation contract for an integrated AGV system, including technology integration, acceptance tests, warranties and contract change mechanisms
  • comprehensive legal support for a build-to-suit lease agreement for a production and warehouse facility, including developer guarantees, investment implementation schedule, and securing the lessee's interests
  • legal support in developing the T&Cs for a pre-acceleration program financed from public funds, regulating the rules of participation of start-ups, conditions of support, and obligations of beneficiaries in the context of public aid
  • advice on the drafting of a partnership agreement in a project financed from public funds, including the division of roles and responsibilities of partners, rules for using the funding, and ensuring the project's compliance with public aid rules
  • corporate services for a company developing academic technology start-ups, including the preparation of corporate documentation and agreements related to investment processes as well as support in the implementation of knowledge-based projects and commercialization of technology
  • providing legal services for a company investing in the sector of technological innovations that support a low-emission economy

Patents and utility designs

Pharmaceutical Energy Automotive DIY market Medical equipment

Innovation deserves to be protected – we help secure ideas before they become technology.

We offer full support in the field of patent law, covering every stage of developing a new invention. We assist in identifying protectable technical elements, prepare analyses necessary for assessing patentability, and formulate applications that meet the requirements of the Polish Patent Office, the European Patent Office, and foreign offices. We represent clients in litigation, opposition, and appeal proceedings, as well as in patent and utility model infringement proceedings.

We build protection strategies that encompass confidentiality management, technology transfer, licensing, and negotiations with R&D partners. We also support audits, freedom-to-operate analyses, and market risk assessments. We help build technology protection strategies in Poland, the European Union, and third countries.

Our services

  • patent and utility model applications – preparing documentation and coordinating national, EU, and international proceedings, including those before the EPO;
  • research on the state of the art and patentability – analysis of novelty, inventive step and potential collisions;
  • IP management – ​​protection extensions, transfers, licenses, infringement monitoring;
  • protection of inventions and utility models in disputes – representation in invalidation, infringement, and compulsory licensing proceedings;
  • consulting on business secrets and know-how – protection of technical and technological information;
  • licensing and commercialization of technology – licensing agreements, joint ventures, technology transfers, spin-offs;
  • IP audit and due diligence – assessment of the value and legal status of a patent portfolio before investment or acquisition;
  • innovation protection strategy – planning subsequent stages of applications, cooperation with investors and research units;

Our approach

We understand that every invention takes time, effort, and investment. Therefore, our goal is to provide protection that truly supports business development—from start-ups to large technology companies. We operate cross-disciplinarily, combining legal expertise with an understanding of engineering and economic processes.

We help our clients not only obtain protection, but also utilize it effectively – through licensing, sales, technology transfer, or research-business collaboration. We protect ideas before they become market-changing products.

Our TOP 5

  • representing an energy company in a multi-million dispute concerning a patent infringement in the strategic heating sector and concluding the dispute with a settlement
  • victory in a dispute concluded before the Supreme Administrative Court concerning an attempt to invalidate our client's patent on a system for fastening, sealing and thermal insulation of windows, facades and doors
  • representing a manufacturer of construction materials in a precedent-setting patent invalidation proceeding
  • advice on applications and protection of utility models for an entity from the lighting industry, including securing key technical solutions and support in building a portfolio of exclusive rights
  • preparation of a legal opinion regarding the authorship of an invention – an innovative thermal insulation paint based on space technology – and the right to obtain a patent

Antitrust

E-commerce Energy Pharmaceutical Automotive DIY market Food Medical equipment

We understand how the market works – and we know how to protect fair competition.

For over two decades, we have been advising entrepreneurs on the most complex matters in the field of competition law and antitrust regulations. We represent both Polish and international entities, including EU entrepreneurs, when the effects of their actions affect the Polish market (known as “extraterritorial effects”).

Our lawyers, led by attorney Jarosław Sroczyński, have extensive experience in conducting proceedings before the President of the Office of Competition and Consumer Protection (UOKiK), the European Commission, and the courts, as well as advising on transactions requiring notification of intended concentrations. Several of these were particularly complex, representing “3:2 mergers” (where three competitors are reduced to two after the merger). These notifications required a comprehensive legal and economic analysis of the concentration’s effects on the relevant markets and the impact on consumers. We also prepared legal opinions confirming the lack of obligation to notify a given transaction to antitrust authorities, based on various factors, such as the failure to exceed turnover thresholds, the lack of concentration effects (e.g., a fiduciary acquisition), and the interpretation of the turnover achieved by capital groups.

We advise clients on the practical application of antitrust law in their ongoing commercial activities, for example by reviewing the provisions of vertical agreements (distribution, licensing, franchising, etc.) for potential violations of law. Our representation includes both sales network organizers (manufacturers) and distributors and dealers. We have experience implementing compliance programs in both single-plant and chain companies, i.e., audits and potential reforms of company operations to eliminate the risk of antitrust violations, including potential high fines and negative public relations consequences. These programs include both internal company audits and the implementation of special procedures, for example regarding the rules of cooperation between the audited entity and representatives of antitrust authorities. We have also developed a unique mock dawn raid program, during which company procedures are tested, and the results obtained serve to strengthen legal security in the event of a real inspection.

The MSM team also co-authored drafts of regulations for the Competition and Consumer Protection Act and participated in EU initiatives related to the development of competition law and state aid. Our lawyers have extensive experience conducting training in Polish and EU antitrust law for employees at all operational levels, particularly in sales and marketing departments. During our training sessions, we present specific, real-life situations that had specific legal consequences for a company, either as the initiator or subject of antitrust proceedings.

Our services

  • proceedings concerning abuse of a dominant position – representation in cases involving the elimination of competitors from the market, tying, over- or under-pricing, loyalty discounts and abuse of a collective dominant position in oligopolistic structures;
  • anti-competitive agreements – defence in cases of price cartel, bid rigging, horizontal price and market agreements, resale price imposition (RPM), as well as advice on designing selective and exclusive distribution;
  • notifications of concentrations and mergers – preparation of analyses of relevant markets, economic assessment of the effects of concentration (including 3:2 mergers, failing firm defence, economic efficiencies, more economic approach) and full documentation for the Office of Competition and Consumer Protection and the European Commission;
  • assessment of the notification obligation – preparation of opinions on the lack of the need to notify due to turnover thresholds, lack of concentration effects, structure of capital groups or market specifics;
  • vertical and horizontal agreements – analysis of distribution, licensing, franchising and network provisions, including assessment of risks related to the exchange of sensitive data and the functioning of business associations;
  • compliance and antitrust audits – review of contracts, procedures and commercial practices, preparing recommendations for “corrective programmes”, training for management staff and support in sectoral investigations conducted by the Office of Competition and Consumer Protection and the European Commission;
  • “mock dawn raid” – simulations of inspections by competition authorities, training for sales, legal and management teams, and development of procedures for conduct during searches;
  • leniency proceedings – strategic advice and representation in cases concerning waiver of a fine, including preparing applications and contact with the Office of Competition and Consumer Protection and the European Commission;
  • litigation before national courts – representation in cases concerning decisions of the Office of Competition and Consumer Protection, complaints to administrative courts and precedent-setting disputes concerning the definition of the relevant market, parallel conduct and abuse of a dominant position;

Our approach

Competition law requires not only knowledge of the regulations, but also an understanding of the economics and realities of the industry. We operate cross-disciplinarily, analysing both legal and market aspects to create strategies tailored to the client’s situation.

We believe that effectiveness in antitrust cases begins with prevention. We help companies build informed and secure organizational structures by training teams, developing compliance procedures, and supporting them in their interactions with regulatory authorities. In disputes, we act in a quick and precise manner, focusing on minimizing the risk of penalties and the consequences of reputation-damaging proceedings.

Our TOP 10

  • representing an automotive concern following the decision of the Office of Competition and Consumer Protection to impose a fine of several hundred million PLN
  • convincingly arguing during the appeal proceedings against the decision of the Office of Competition and Consumer Protection prohibiting the concentration, as a result of which the Office changed its decision, issuing a decision acceptable to the client with conditional consent
  • convincing the Office of Competition and Consumer Protection, after they opened the second phase of a concentration proceedings, that the notification should continue to be considered only within the first phase
  • obtaining an interpretation from the Office of Competition and Consumer Protection confirming that a potentially notifiable foreign joint venture transaction is not subject to notification to the Office of Competition and Consumer Protection, based on a precedent-setting approach to the "effect principle"
  • obtaining unconditional consent for a 3-to-2 concentration in the media market
  • presenting the OCCP with arguments which convinced them to withdraw the accusation of market collusion based on the analysis of "parallel behavior"
  • convincing the OCCP during a leniency proceedings to apply the principle of "in dubio pro reo" to assess contradictory statements as to which party was the initiator of the collusion
  • obtaining an administrative decision from the Office of Competition and Consumer Protection stating that the incremental discount system used by the market-dominant entity is legal
  • a successful court case, which established that the market-dominant entity had not abused its position by refusing to supply
  • obtaining court injunction prohibiting the Office of Competition and Consumer Protection from issuing a decision in antitrust proceedings until the final resolution of the appeal proceedings regarding the refusal of a party's access to the evidence

Capital investments

E-commerce FMCG Energy IT Automotive PE/VC DIY market Food Startups

We help you invest safely – from the first round of financing to the exit from the project.

We support investors, companies, and funds at every stage of the investment process. We advise on the acquisition of shares, stocks, businesses, or their organized parts, as well as on venture capital and private equity investments. We combine transactional experience with in-depth knowledge of corporate law, the financial market, and our antitrust expertise.

We help our clients assess risks, plan the investment structure, and protect the legal interests of all parties – both investors and company founders.

Our services

  • investment structuring – designing shareholding structures and investor entry and exit models, taking into account the legal and tax aspects of the transaction;
  • due diligence – legal, regulatory and tax analysis of companies and investment projects;
  • investment agreements – preparation, negotiation and enforcement of transaction documentation, including term sheets, share subscription agreements and related instruments;
  • capital and corporate documentation – drafting and negotiating shareholders’ agreements (SHAs), share purchase agreements (SPAs), convertible loan agreements (CLAs), put/call options and other investment instruments;
  • shareholders’ agreements – regulation of the rights and obligations of the parties, control mechanisms, corporate governance principles and investment exit strategies;
  • merger and acquisition advisory services – comprehensive M&A transaction support, including the assessment of notification obligation;
  • investment round management – ​​support for seed, venture capital, and series A/B rounds and beyond, particularly for start-ups and technology companies;
  • preparation of structures and documents for technology start-ups – consulting at the stage of growth, scaling and obtaining financing;
  • services for portfolio companies – ongoing corporate and transactional advice for companies operating in various jurisdictions;
  • representation of investors and companies – participation in transaction negotiations and representation in supervisory proceedings;

Our approach

We understand that in investing, not only the law matters, but also time, trust, and precision. Therefore, we provide advice using our business acumen, with long-term goals and the security of all parties in mind.

Thanks to our experience in economic and antitrust law, we can anticipate regulatory risks that often go unnoticed during the investment process. We help connect capital, ideas, and people—in a legally compliant and business-friendly manner.

Our TOP 5

  • preparation of a shareholders' agreement regulating the company's corporate governance and an investor protection package, including management rules, share transfers, anti-dilution mechanisms, exit rights and an ESOP-type incentive program
  • structuring an early-stage investment instrument – a "lead investment paper" – which enabled the acquisition of financing before determining the valuation, with key investor parameters such as valuation cap and trigger
  • advising on a Series B financing round in an international structure, including the preparation of a shareholders' agreement with an extensive corporate governance regime, extended warranties/indemnities, information rights, and a full set of investor safeguards appropriate for large financing rounds
  • preparation of an investment agreement combining equity financing with a phasing and milestone mechanism, enabling a gradual increase in the investor's capital involvement as the project develops, with the parallel application of a guarantee regime and corporate consents
  • advice on preparing an investment strategy involving a combination of public and private financing, taking into account the limitations resulting from public aid rules and the risks associated with the subsequent settlement of funds

Litigation

AI Architecture E-commerce Energy Pharmaceutical Film FMCG Gamedev Influencers Internet and new technologies IT Commercialisation of personality rights Creative Luxury brands and goods Fashion and design Automotive Music PE/VC Advertising DIY market Food Medical equipment

From the summons to a favourable verdict (or settlement).

Whether we like it or not, disputes are an integral part of business and creative activity. We represent entrepreneurs, institutions, and individuals in civil, commercial, and administrative proceedings, including before the Court of Competition and Consumer Protection (SOKiK) and intellectual property courts. Our experience spans both complex, multi-threaded proceedings and precedent-setting cases that have shaped the direction of case law.

We represent all sides of the dispute: creators, companies, industry associations, and public institutions. We help not only when a conflict has already occurred, but also at the stage of prevention and negotiation strategies. Many of the disputes we have handled have ended in a satisfactory settlement for our clients.

Our services

  • representation in court and arbitration proceedings, including in cases relating to copyright, industrial property, personality rights, competition, consumer and economic law;
  • corporate and commercial disputes – conflicts between partners, contractors, counterparties, financial institutions and administrative bodies;
  • IP disputes – infringement of trademarks, industrial designs, copyrights, combatting unfair competition, protection of trade secrets;
  • regulatory disputes – proceedings before the President of the Office of Competition and Consumer Protection, the Court of Competition and Consumer Protection, the National Broadcasting Council, the Personal Data Protection Office, and administrative courts;
  • proceedings to secure claims and evidence, including in cases of infringement of intellectual property rights;
  • negotiations and mediation – striving for amicable resolutions of disputes, including the preparation and enforcement of agreements;
  • analysis of procedural risk and dispute strategy – advice at the pre-litigation stage, before initiating proceedings or as part of a compliance audit;

Our approach

We treat litigation as part of a broader strategy—not an end in itself. We help clients make informed decisions about whether a dispute is worth pursuing, how to handle it, and when to end it. We prioritize risk analysis, precise argumentation, and understanding the business context of each case.

Our experience includes proceedings before all levels of court, including the Supreme Court, the Court of Justice, and administrative courts, as well as domestic and international arbitration. We know that effective representation is not only about knowing the law, but also about the ability to build a narrative that will convince the court.

Our TOP 6

  • representing a train manufacturer in multi-million disputes concerning the infringement of the author's economic rights to the software controlling a traction unit and acts of unfair competition
  • obtaining security and winning a dispute regarding false advertising of infant nutrition products which was relevant for the standards of marketing communication and consumer protection in the highly regulated FMCG market
  • representing an international automotive concern following the decision of the Office of Competition and Consumer Protection to impose a fine of several hundred million PLN on it
  • representing a DIY company in a precedent-setting court case in which a national court referred preliminary questions to the CJEU
  • participating in long-term court proceedings regarding the so-called "slotting fees", culminating in a Supreme Court ruling in the form of a reformatory judgment which significantly influenced further judicial decisions in unfair competition cases
  • representing an international automotive concern in disputes regarding trademark infringement and acts of unfair competition

Quality law

E-commerce Pharmaceutical FMCG DIY market Food Medical equipment

The name of this practice area is our own concept! What is it all about?

For many years, we have been advising on matters related to product characteristics – primarily their quality, compliance with relevant regulations, and information obligations towards buyers. Numerous quality regulations apply to manufacturers, importers, and distributors in Poland and the European Union. Compliance with these regulations is monitored by state authorities with wide powers – they can order adjustments to marketing communications, impose product withdrawals (delisting), and impose fines of up to 10% of annual turnover.

Liability for violations may apply not only to the company but also to its management board members. Therefore, awareness and application of quality regulations is not only a matter of legal compliance, but also of business security.

We have acquired extensive experience in handling quality law matters. We advise clients before all authorities and courts. We also provide preventative protection through compliance activities. We efficiently navigate the numerous laws on both Polish and EU levels.

Our services

  • representation in proceedings before supervisory authorities (UOKiK, Sanitary and Epidemiological Station, Trade Inspections, Agricultural and Food Quality Inspection, Construction Supervision, customs authorities);
  • preparation of defence strategies in proceedings concerning product quality, safety or labelling;
  • support during administrative inspections (in factories, warehouses and shops);
  • developing marketing communications, markings and labels to avoid accusations of misleading consumers;
  • assessment of product compliance with technical standards, including EU standards;
  • advising in appeal proceedings before administrative courts (WSA, NSA), common courts, SOKiK;
  • compliance activities and preventive audits aimed at early detection and mitigation of sanctions risk;

Our approach

What are cases related to quality law?

A typical case begins with an inspection—often initiated by a consumer or a competitor. Samples are collected, while packaging, product descriptions, warranty terms, and even trade names are analysed. Authorities may also raise concerns about the terms used on the packaging, including the product’s trade name, description of its operation or properties, warranty or guarantee terms, and consumer information. The authorities’ proceedings are administrative in nature, with appeals available to Voivodeships Administrative Courts, the Supreme Administrative Court, and, in some cases, commercial courts (SOKiK).

In such situations, immediate reaction and understanding of the authorities’ practices are crucial.

At MSM, we provide clients with comprehensive support, from the audit stage, through administrative proceedings, to litigation. We understand the realities of regulatory authority operations, can anticipate their arguments, and propose effective defence strategies.

In addition to process representation, we also help prevent risk by conducting compliance audits, developing quality policies, and training product and communication teams.

Our TOP 5

  • representing leading manufacturers and distributors in complex proceedings before the President of the Office of Competition and Consumer Protection and administrative courts in cases relating to product safety, including negotiating settlements
  • representing a plant milk manufacturer in several separate proceedings before the State Sanitary Inspectorate, concerning such matters as product naming and labelling, including compliance with the EU regulation on agricultural products
  • regulatory advice on the quality requirements and safety of medical devices in the context of their distribution and maintenance, including the interpretation of regulations, risk assessment, and ensuring compliance with regulatory requirements and medical market standards
  • comprehensive legal support around the distribution of sports products, including advice on quality compliance, labelling rules, obligations of importers and distributors, and minimizing risks related to market surveillance
  • strategic compliance consulting in the field of quality and safety of FMCG products, combining the analysis of regulatory requirements with practical risk management mechanisms and communication with supervisory authorities

Media law

Influencers Internet and new technologies Creative Music Advertising Securing the interests of celebrities

Since the earliest days of the free media in Poland, we support those who create them.

We have been providing legal advice on media law since the abolition of censorship and the birth of the free media market in Poland. We support press and book publishers and distributors, radio and television broadcasters, and internet broadcasters.

We work with terrestrial, satellite, and cable broadcasters, and advise producers of programmes and films – including animated films. We have handled cases involving dubbing, colorizing black and white films, or the classification of media content. Our experience includes both ongoing advice and disputes concerning media liability, advertising, licensing, allegations of personality rights infringement, and relations with market regulators.

Our services

  • ongoing advice for press and book publishers, including in the field of press law and copyright;
  • providing legal services to radio, television, and internet broadcasters, including in the area of licensing, cross-border broadcasting, and cooperation with the National Broadcasting Council;
  • advising on matters related to advertising and sponsorship of programmes, including advertising subject to statutory restrictions (e.g. alcohol, children’s products);
  • preparing legal opinions on the content and qualification of media messages – including determining whether a given form of communication constitutes “press” under the law;
  • support in the re-broadcasting of television programmes and establishing the basis for collecting fees for producers’ exclusive rights;
  • advising film producers on the legal aspects of production, distribution and language versions of audiovisual works;
  • representation in disputes concerning acts of unfair competition in the media – press, radio, television and the Internet;
  • advice on prohibited advertising and media ethics;
  • legal clearance before publication, including assessment of the risk of infringement of personality rights;
  • advice and representation in disputes concerning the protection of personality rights, including combatting claims regarding publication bans and censorship attempts;

Our approach

Media law combines issues of freedom of speech, responsibility, and public interest. Our advice takes into account all these perspectives – so that our clients can act in a creative and safe way.

We understand the realities of editorial, publishing, and broadcasting work and know that time and precision matter. We are aware of the consequences that poor decisions can have on the reputation of the press. That’s why our support combines responsiveness, a practical approach, and awareness of the image-related consequences of specific actions. We help the media maintain a balance between freedom of expression and respect for the law – so they can continue to fulfill their role in a democratic society.

Public procurement

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We can help you navigate procedures where precision determines the outcome.

We have an extensive practice in Public Procurement Law (PPL). We advise both contractors and contracting authorities – from the preparation of tender documentation, through bid submission and appeal proceedings before the National Appeals Chamber, to litigation and settlement of EU projects.

We support clients from various industries—energy, IT, telecommunications, healthcare, heating, and construction—ensuring legal certainty and maximizing the chances of securing a contract. Our experience also covers cases relating to copyright and public procurement, including rights to software or source code in IT projects.

Our services

  • preparation and analysis of tender documentation (specifications, contracts, annexes);
  • preparation of offers and explanations for contractors, verification of completeness and formal compliance;
  • advising on appeal proceedings before the National Appeals Chamber – developing strategies, analyzing documentation, preparing appeals;
  • representation before courts in cases related to the PPL;
  • advice on sectoral procurement and projects co-financed by EU funds;
  • analysis and negotiation of contracts concluded under public procurement procedures;
  • assessment of the obligation to apply the PPL in specific transactions and during cooperation with private entities;
  • preparing legal opinions and expert opinions on the interpretation of national and EU regulations, including those relating to the qualification of services and thresholds for the application of the Act;
  • support around the implementation of electronic procedures and systems (purchasing platforms, e-procurement);

Our approach

Public procurement requires a combination of legal knowledge, industry experience, and procedural meticulousness. We know that our clients prioritise both procedural efficiency and the business security of the entire project.

We provide practical advice – helping our clients to avoid formal errors, prepare arguments, and respond quickly when there’s a risk of bid rejection or invalidation. Thanks to our experience in handling large-scale infrastructure and technology projects, we can combine a legal perspective with the organizational and financial realities of public investments.

Industrial designs

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Design is more than aesthetics – it is a market advantage worth protecting.

We help entrepreneurs, designers, and creative studios protect the appearance of their products, including furniture, product packaging, and clothing. We advise on how to effectively protect industrial designs in Poland, the European Union, and worldwide, to avoid imitation and strengthen the brand’s market position.

We understand that design protection isn’t just a formality. It’s a tool for building product recognition and value—whether it’s furniture, packaging, a mobile app, a clothing collection, or a technological component.

Our services

  • registration of industrial designs in Poland (UPRP), the European Union (EUIPO) and international offices;
  • examination of the novelty and individual character of the design, analysis of collision risk and protection strategies;
  • design portfolio management – ​​from protection extensions to rights transfers and licences;
  • design infringement disputes – representation in administrative, civil and customs proceedings;
  • protection of design in the context of competition – combatting unfair imitation and parasitism, including under the Unfair Competition Act;
  • brand and design protection strategy – combining design protection with trademark registration and copyright protection;

Our approach

We know that in the world of design, time and uniqueness matter. That’s why we act quickly and strategically – helping creators secure the rights to their designs before their release, and helping companies implement coherent strategies to protect the aesthetic and functional features of their products.

We have experience in industrial property, copyright, and competition law, which allows us to comprehensively protect every element of a brand’s visual identity. We help our clients not only respond to infringements, but also build conscious, lasting brand value based on design.

Payment backlogs

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Accounting liquidity is the basis for stable business operations.

Accounting liquidity is necessary for a business to thrive – payment backlogs can stall operations much faster than financial reports indicate. Delayed payments affect not only individual companies, but entire supply chains, impacting investments, employment, and business security.>/p>

We support businesses in situations where contractors fail to pay on time, abuse their market position, or deliberately extend payment deadlines. We assist in both individual disputes and in streamlining the company’s entire payment policy, ensuring that payment backlogs don’t become a permanent element of the business model. We combine knowledge of regulations regarding payment deadlines, interest, compensation, and administrative sanctions with a practical understanding of the realities of business transactions. We view payment backlogs not only as a legal issue but also as a financial and reputational risk.

Our services

  • analysis of payment practices and contracts – assessment of the risk of backlogs, review of contracts and settlement policies;
  • debt collection – preparing payment demands, securing claims, representation in court and enforcement proceedings;
  • pursuing claims for interest and compensation – calculating and pursuing incidental benefits in accordance with the Act on Counteracting Excessive Delays in Commercial Transactions;
  • representation in disputes with large customers and dominant entities – support in relations with retail chains and key contractors;
  • conducting negotiations and settlement talks – preparing repayment schedules and security measures to maintain business relationships;
  • implementing credit policies and internal procedures – creating and implementing rules for monitoring receivables and responding to delays;
  • conducting payment and compliance audits – assessment of legal and financial risks in settlement processes;
  • conducting trainings for sales and finance teams on preventing payment backlogs and responding more quickly once they arise;

Our approach

In cases concerning payment backlogs, speed, appropriate strategy, and understanding of business relationships are crucial. We treat each case individually, adapting the tools to the client’s goal – whether the priority is to recover the funds quickly or to maintain cooperation under new terms.

We combine effective methods of pursuing claims with amicable solutions that help avoid dispute escalation. We also provide preventative advice, helping to prepare contracts and procedures that minimise the risk of future backlogs.

Our goal is to provide our clients with financial stability and operational security – both here and now and in the long term.

Trademarks

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A brand's identity starts with a trademark — and its protection.

For years, we have been helping entrepreneurs protect their brands in Poland, the European Union, and globally. We advise on the creation, registration, maintenance, and enforcement of trademarks—whether word, figurative, word-figurative, or 3D. We support clients across a variety of industries: from FMCG, fashion, and cosmetics to new technologies, media, and industrial. Our experience includes handling individual applications as well as comprehensive trademark portfolio management across multiple jurisdictions.

We help companies build brand protection strategies, avoiding conflicts and disputes with competitors. We know how important it is for protection to be effective, but also proportionate to the business needs.

Our services

  • trademark registration – preparing applications to the Polish Patent Office, EUIPO, WIPO, as well as to foreign offices and extending protection to other jurisdictions;
  • collision studies and risk analysis – evaluation of earlier rights, including identical or similar marks;
  • trademark portfolio management – ​​monitoring, extension of protection, transfer of rights, licensing;
  • disputes and contentious proceedings – representation in opposition proceedings, arising from invalidation applications, as well as in court disputes regarding infringement of protective rights;
  • conducting negotiations and settlement discussions, in particular in opposition proceedings;
  • branding and rebranding advice – risk assessment when introducing new names and logos, cooperation with creative and marketing agencies;
  • preparation of trademark agreements;
  • protection against counterfeits and abuses – cooperation with customs authorities, police and prosecutors;
  • support in financing the IP portfolio – assistance in obtaining reimbursement of registration costs under the SME Fund;

Our approach

Trademark protection isn’t just a formality—it’s a conscious investment in the future of a brand and its market position. At MSM, we combine legal precision with a business-like approach to intellectual property management. We support clients at every stage of brand building: from name selection and legal risk assessment, through trademark reporting and portfolio monitoring, to effective enforcement in the event of infringement.

We understand that brands vary in scale, ambition, and growth dynamics, which is why we approach each project individually. We advise both startups seeking their first filing and international corporations managing extensive portfolios. However, our approach remains consistent: providing protection that truly supports the client’s business strategy and enhances their brand value.

Our TOP 5

  • representing an international automotive concern in disputes concerning unlawful use of a trademark by unauthorized service technicians, including protection of the brand's reputation, counteracting market parasitism, and enforcement of distribution network standards
  • representing and negotiating a settlement securing the key business interests of a construction chemicals manufacturer in a trademark dispute with one of the largest German chemical producers
  • providing advice on the planned use of trademarks of leading retail chains in comparative advertising, including an assessment of infringement risks, compliance with the principles of fair competition, and the security of marketing communications
  • representing and negotiating a settlement in a dispute with one of the most recognizable American singers, covering the protection of rights to the signs used in commercial and merchandising activities
  • representing and negotiating a settlement enabling the use of the client's brand in a dispute with a renowned American clothing brand

Personal data

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We protect data to protect trust.

We have been involved in personal data protection since the very beginning of its existence in Poland. Our lawyers have been advising in this area since the late 1990s, when the first Personal Data Protection Act came into force. Today, after over thirty years of regulatory changes, case law, and supervisory authority practice, we support clients across the full scope of data protection law—from GDPR audits and implementations to representation in proceedings before the President of the Personal Data Protection Office.

We help both large organizations and small businesses across a variety of industries—IT, pharmaceutical, finance, healthcare, e-commerce, and creative. Our goal is not only to ensure regulatory compliance, but above all, to build practical, secure, and proportionate solutions that allow our clients to operate efficiently and without risk.

Our services

  • GDPR audit and implementation – comprehensive reviews of data processing activities, risk analysis, recommendations and development of documentation (registers, clauses, policies, procedures);
  • support for data protection officers (DPOs) – ongoing advice, training, preparation of opinions and positions on contentious issues;
  • drafting and negotiating contracts – data processing entrustment, transfer contracts, database sales or licensing contracts;
  • data transfer outside the EEA – drafting contractual clauses, assessing the adequacy of security measures, advising on the use of compliance programs such as Safe Harbor or the SCC;
  • representation before the President of the Personal Data Protection Office – in administrative proceedings concerning violations, penalties, complaints and incidents;
  • compliance and incident management – ​​advice on security breaches, notification obligations and crisis response;
  • consulting in sectoral areas – banking, health, employment, information technology, marketing and media;
  • education and prevention – training for management boards and employees, “privacy by design” and “privacy by default” procedures;

Our approach

Personal data protection law is not only about obligations – it is also a tool for building trust and credibility with customers, contractors and business partners. That’s why at MSM, we advise not only on “how to be GDPR compliant,” but also on how to turn this compliance into a competitive advantage.

Our advice is practical: we create documents that work in everyday realities, without adding to the bureaucracy. We support clients in disputes and crisis situations, while also helping them prevent problems through audits, training, and anti-violation procedures.

Thanks to many years of experience and knowledge gained in projects for companies from various sectors, we can select solutions that are appropriate to the size and nature of the organization – from a startup to a publicly traded company.

Personality rights

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Personality rights shape your story. We ensure that no one interferes with it.

In a world where information travels at lightning speed and the line between opinion and damage to reputation is often blurry, protecting personality rights is more important than ever. We support individuals – including creators and celebrities – and entrepreneurs in situations where their reputation, good name, image, or privacy are at risk.

We protect reputations, public image rights, privacy, confidentiality of correspondence, and freedom of expression—wherever someone else’s words, images, or publications could cause harm or property damage. We advise, respond, and prevent— to help our clients regain control of the narrative.

We also counsel media outlets, journalists, writers and filmmakers – from preparing opinions and legal clearance, through assessing the risk of infringement and ways to minimize it, to representing them in disputes concerning the limits of freedom of expression, attempts at censorship or publication bans.

Our services

  • disputes concerning damage to reputation and good name – in traditional and social media and the internet;
  • legal clearance – we assess the risk of infringing personality rights before a publication, film or book premiere, or media campaign launch;
  • consulting – particularly in the field of advertising campaigns, in all cases of doubts regarding the potential infringement of personality rights;
  • image and privacy protection – in press publications, advertising campaigns, audiovisual materials and in the digital space;
  • representation in disputes with the media and publishers – concerning defamation, infringement of personality rights, apologies;
  • representation in disputes regarding publication bans and censorship;
  • pre-trial proceedings and mediation – conducting negotiations, preparing settlements, corrections and declarations;
  • advice for public figures and artists – in situations where personality rights are violated by gossip portals, social media or biographical publications;
  • matters relating to entrepreneurs and companies – protection of reputation, responding to acts of unfair competition involving the dissemination of harmful information;
  • advising on cultural and exhibition projects – ensuring respect for the rights of living and deceased persons, including preparing contracts with authors, protagonists and families of creators;

Our approach

Protecting personality rights requires not only legal knowledge but also intuition and strategic thinking. Every case is different – ​​sometimes the best solution is a quick, discreet settlement that includes a ban on further dissemination of false information, other times a decisive legal action and a fight for an apology. At MSM, we ensure that our actions are proportionate, effective, and aligned with the client’s goals – whether protecting a private individual, a celebrity, or a publicly traded company.

Thanks to our many years of experience, we know how to communicate with the media, manage image risk, and regain balance after crisis situations. Our practice and daily work with media materials, advertising campaigns, and creative projects allow us to accurately assess the risk of infringement on personality rights and design actions that minimize this risk without compromising the message, narrative, or communication goals. We protect not only the law—we protect the trust and credibility that underpin it.

Our TOP 5

  • representing a company from the FMCG sector in a dispute worth several dozen million PLN regarding the limits of satire in an advertising campaign
  • representing a publisher in a court dispute concerning the limits of freedom of expression in a biographical book
  • comprehensive advice on the commercialization and protection of personality rights and the image of a Polish national team football player, including contracts, protection of reputation and privacy, and image rights management
  • protection of the personality rights of a famous singer and influencer in connection with publications on gossip portals, including immediate response to violations and negotiation of settlements
  • securing the interests of a famous actress participating in a nationwide advertising campaign for a cosmetics brand, particularly content authorization mechanisms, ethical product standards, image protection, intellectual property rights and control over the use of promotional materials

Copyright

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Creativity deserves protection – we help take care of it from the first inspiration to the end of even the most complex legal proceedings.

Copyright has been one of our chief areas of expertise for years. It is a field where creativity, technology, and business intersect in a unique way – from classic forms of artistic expression, through commercial and media projects, to advanced IT solutions and digital products. For many years, we have supported clients operating at the intersection of these areas, offering advice covering both the protection of creative work and its safe and effective commercial use.

We advise creators, artists, and producers, as well as technology companies, software houses, startups, publishers, advertising agencies, architects, and entities developing computer programs, IT systems, and solutions based on new technologies. Our practice covers the full spectrum of copyright issues—from advising on the scope of protection, through contracts and licensing models, to complex, precedent-setting litigation. We also prepare copyright opinions, both internal and for submission in court proceedings.

The quality and importance of our copyright practice have been recognized for years in renowned legal rankings, including those published by Rzeczpospolita, Forbes, and IP Stars. We have received both team and individual recommendations.

 

Our services

  • copyright agreements – preparing, negotiating and reviewing transfer and licensing agreements, including production, publishing and distribution agreements;
  • infringement disputes – representation in court proceedings concerning infringements of property, moral, or related rights of authors;
  • negotiations and settlements – support in the out-of-court resolution of disputes between creators, producers, publishers and users;
  • legal opinions on copyright issues – preparation of comprehensive legal opinions and recommendations, both for internal use and for the purpose of submitting them in court proceedings;
  • related rights – advice on the protection of rights to artistic performances, phonograms, videograms, broadcasts;
  • analysis of the legal status of individual creations, including works of applied art, graphic designs, computer programs, and content co-created by artificial intelligence;
  • collective management organisations – advice on royalties, remuneration tables and relations with CMOs;
  • protection in the digital environment and combatting piracy – ​​cooperation with the police, prosecutors and customs authorities;
  • cross-border projects – handling international aspects of copyright protection, satellite re-broadcasting and online content sharing;
  • implementation of new content distribution models (streaming, VOD platforms, online portals);
  • support with projects which use artificial intelligence, blockchain and NFT;

Our approach

We treat copyright law as an area requiring not only excellent knowledge of the regulations but, above all, an understanding of the creative, technological, and business processes. Our advice is not limited to responding to disputes or infringements – our starting point is an analysis of the project’s realities, the client’s business model, and the risks that may emerge in subsequent stages of its development.

Our practice is distinguished by a unique combination of litigation experience, transactional advisory services, and academic background. Part of our team combines legal practice with work at the Department of Intellectual Property Law at Jagiellonian University. This synergy ensures that our advice is not only practical but also grounded in solid scientific foundations and aligned with current interpretative trends. Our team not only follows the academic debate but actively contributes to it, influencing the interpretation and understanding of copyright law in Poland, the EU, and other countries. As a result, our advice is based on solutions that not only address current challenges but often anticipate them.

Copyright is not just about regulations – it is the language of creativity that we understand and use every day, helping clients protect and develop their ideas and projects.

Our TOP 5

  • advising the European Commission (members of the Monitoring Trustee team) on a cross-border IT merger worth USD 35,000,000,000, in particular in the area of ​​licensing clauses and non-assertion provisions
  • representing a train manufacturer in a multi-million dispute concerning the infringement of the author's economic rights to the software controlling a traction unit
  • successful negotiations regarding the rights to adapt the works of an internationally renowned Polish writer into a computer game and the complex method of settling revenues from the game's distribution
  • obtaining security (ban on distributing images of a building) and negotiating a settlement in a prestigious dispute concerning the redesign and construction of a luxury villa in a Polish city
  • victory before the Supreme Court in a dispute regarding the method of calculating royalties for screening foreign films in cinemas

Combatting unfair competition

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Trust is the currency of business. We protect it when competitors resort to illegal means.

For years, we have been advising on unfair competition cases – from disputes over product imitation, through know-how theft, and parasitism, to the contemporary challenges of advertising, branding, and the digital market. We help entrepreneurs protect their market position, reputation, and relationships with their business partners.

Our experience spans both strategic consulting and litigation. We combine legal expertise with a deep understanding of economic mechanisms, enabling us to not only respond but also prevent actions that may threaten our clients’ interests.

The MSM team’s activities in this area also include legislative work. Professor Ryszard Markiewicz was a member, and attorney Jarosław Sroczyński was the secretary, of the Expert Team appointed by the President of the Office of Competition and Consumer Protection (UOKiK), which developed the draft and justification for the Act on Combating Unfair Competition.

Our services

  • representation in cases concerning acts of unfair competition – including those concerning obstruction of market access, parasitism, violation of trade secrets or false advertising;
  • advertising and promotion advice – analysis of advertising campaigns and marketing materials for compliance with regulations, such as the restrictions on advertising alcohol, medicines and dietary supplements;
  • protecting company brand and image – responding to competitors’ actions that harm the company’s reputation or market position;
  • protection of business secrets and know-how – development of security policies and non-disclosure agreements (NDAs), audit of procedures and representation in disputes regarding infringements;
  • imitation of products and packaging – advice and procedures regarding copying designs, layouts, names or packaging;
  • protection of unregistered marks of goods and services – advice and procedures regarding protection against the unlawful use of branding;
  • security and court proceedings – quick procedural actions, including applications to cease infringements, seize goods or remove unfair content;
  • compliance and marketing audits – analysis of activities so as to minimise the risk of violating the Act on Combating Unfair Competition and industry regulations

Our approach

In unfair competition disputes, speed and strategy count. We know that in many cases, it’s not just about the law, but also about trust, reputation, and business relationships. That’s why we approach each case individually, selecting actions appropriate to the client’s goals and the scale of the threat.

We often advise at the planning stages of campaigns, distribution agreements, and partner collaborations to prevent potential disputes. When conflict is unavoidable, we act decisively, combining litigation experience with a thorough understanding of market realities.

Our priority is effectiveness and protection of the client’s market position – not only today, but also in the long term.

Our TOP 5

  • representing a rolling stock manufacturer in a multi-million dispute concerning the alleged introduction of locks into vehicle controller software
  • obtaining security and winning a dispute regarding false advertising of infant nutrition products which was relevant for the standards of marketing communication and consumer protection in the highly regulated FMCG market
  • developing a comprehensive legal strategy for an innovative and groundbreaking advertising campaign for a nationwide retail chain entering between two market-dominant competitors
  • representing a manufacturer of commercial vehicles in disputes concerning the protection of unregistered marks and parasitism
  • representing a medical equipment manufacturer in civil disputes and advising in criminal cases concerning product imitation, including the impact of similarities in functional features on the potential misleading of customers

Tax law

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Taxes are not just an obligation – they are an element of strategy that requires conscious and well-planned decisions.

Tax law is an area of ​​exceptional practical importance, directly impacting project profitability, transaction structure, and management accountability. The complexity of regulations, their frequent changes, and the extensive interpretation practices of tax authorities mean that effective tax advice requires not only knowledge of the regulations but also the ability to apply them to the realities of a specific business.

We support clients in day-to-day tax matters as well as in projects with a higher degree of complexity – transactions, restructurings, investments, and disputes with tax authorities. We advise both domestic entities and international trade participants, taking into account the tax consequences at every stage of planned activities.

Our tax advice is closely integrated with other practice areas of our law firm – particularly corporate law, transactions, intellectual property, and regulatory law. This allows us to propose system-wide solutions that minimize tax risk without sacrificing business flexibility.

Our services

  • ongoing tax advice on income taxes, VAT, civil law transaction tax, real estate tax, and other public levies;
  • tax planning and structuring of transactions, investments, and restructuring;
  • tax due diligence and transaction support for acquisitions, investments and M&A projects;
  • preparing tax opinions and analyses of the tax consequences of planned activities;
  • advice on corporate restructuring, spin-offs, mergers and changes in business profiles;
  • succession planning and designing tax structures for family businesses and ownership structures;
  • support in tax and customs and fiscal audits and tax proceedings;
  • representation in disputes with tax authorities, including proceedings before administrative courts;
  • advice on transfer pricing and tax documentation;
  • tax issues in international projects, including withholding tax and avoidance of double taxation;
  • advice on tax aspects of intellectual property, innovation and R&D activities;
  • support around using technology in ​​tax-related matters, including process automation and data analysis;

Our approach

Tax law requires balance between security and efficiency – and this is what our advice is based on.

We analyze each case within the context of the client’s overall operations, their business model, and long-term goals. Instead of formulaic solutions, we propose an approach tailored to your specific situation, taking into account the current practice of tax authorities and courts.

We place particular emphasis on tax risk management – ​​identifying potential threats, allocating them appropriately, and preparing clients for potential disputes. Our goal is to create solutions that are not only compliant with regulations but also defensible in practice.

Our TOP 5

  • analysis of the VAT consequences of a foreign company conducting warehousing activities in Poland, including the risk of a permanent establishment and the principles of taxation of domestic and cross-border transactions
  • preparation of a tax opinion regarding the qualification of the profit margin as a cost of obtaining income and the principles of its settlement under CIT
  • analysis of the CIT consequences related to the processing and storage of data in cloud computing as part of the activities of a public entity
  • tax advice on the taxation of subsidies related to operational activities, including determining the principles of their impact on VAT settlements and the invoicing model
  • participation in international tax proceedings concerning the transfer of know-how and intellectual property rights between entities from different countries
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