Industries

Medicinal products, diagnostic devices, therapeutic equipment, and healthcare technologies are subject to complex and multi-layered regulations. MDR requirements, documentation obligations, certification procedures, and relationships with regulatory authorities impact every stage of a product’s lifecycle. Additionally, manufacturers, importers, and distributors must consider product liability, labeling and advertising rules, distribution requirements, and specific regimes regarding medical data and user safety.

The medical equipment sector combines intense competition with very high expectations from regulators and the awareness that even a single defect or incorrect product communication can have a real impact on the patient’s health.

We support manufacturers, importers, and distributors of medical equipment throughout all stages of the product lifecycle—from design and classification, through certification and marketing, to sales, incident response and dispute resolution. We also advise medical facilities and technology companies developing digital healthcare solutions, integrating medical device regulations with data, advertising, and intellectual property law.

The food industry is one of the most regulated market environments. Product labelling, ingredients, nutritional and health claims, nutritional value presentation, advertising materials, content targeted at children, online sales, and collaborations with influencers are all subject to detailed regulations and constant regulatory oversight. At the same time, food brands operate in a dynamic marketing environment, conducting intensive digital campaigns and competing for consumer attention in a highly sensitive environment.

In this context, practical, precise, and swift legal support is crucial for introducing products to the market safely and conducting communications without the risk of sanctions or image crises. We support the food industry comprehensively – from the product design stage, through packaging and marketing materials, to ongoing communication and dispute resolution with competitors. We work closely with marketing, R&D, sales, and compliance teams, providing clear and easy-to-implement recommendations that integrate food regulations with advertising law and consumer protection.

Being a public figure involves exposure that cannot be fully controlled without appropriate legal tools. The constant presence in the traditional and social media, the rapid circulation of information, the risk of content manipulation, deepfakes, unauthorized use of image, voice, or name, and privacy violations are everyday challenges that require not only legal knowledge but also an understanding of how rapidly news spreads nowadays. In such a reality, even a single violation can quickly bring serious reputational and professional consequences.

Commercial collaborations with brands, producers, agencies, and digital platforms pose an additional risk. Advertising, publishing, and sponsorship agreements determine how a public figure’s personality rights are commercialized, in what fields, for how long, and in what context. We provide comprehensive support to high-profile individuals, combining legal protection with a sensitivity to the media and professional context. We respond quickly and decisively, ensuring control over the commercial use of image, and helping manage crisis situations discreetly, effectively, and in a manner tailored to the specific nature of public figures’ work.

The DIY industry combines retail, manufacturing, and marketing in one of the most regulated segments of the consumer market. Selling construction materials, tools, household chemicals, power tools, and seasonal products necessitates meeting extensive requirements regarding labelling, technical documentation, and product liability. At the same time, networks and suppliers operate in complex supply chains where quality standards, relationships with subcontractors, and rapid response to customer complaints and inquiries are crucial.

The intensive marketing and promotional activities typical of this sector – seasonal campaigns, special offers, marketplaces, online sales, and simultaneous communication across multiple channels – pose an additional challenge. This requires not only compliance with consumer protection laws but also securing intellectual property rights for private labels, marketing content, product design, and innovative technical solutions. Reputation and image issues are also crucial, especially in the case of large-scale operations.

We support DIY chains, manufacturers, and distributors in building a stable and secure legal framework for their operations—from product development and distribution to marketing and e-commerce. We understand the operations of large retail chains: their compliance requirements, purchasing processes, supplier collaboration, marketplace management, and complex advertising campaigns. We provide comprehensive advice, integrating consumer, regulatory, and intellectual property law to enable dynamic business growth while simultaneously controlling risks.

The automotive market is undergoing one of the greatest transformations in its history. Electromobility, connected cars, advanced driver assistance systems, the growing role of software, and integration with user data are transforming not only the product itself but also the business models and responsibilities of manufacturers and distributors. At the same time, the industry operates under intense competition and extensive regulations regarding advertising, product liability, servicing, and environmental protection.

Automotive companies operate within a complex ecosystem of partners—dealers, importers, subcontractors, software houses, marketing agencies, and technology platforms—and each of these links generates specific legal and operational risks. Long supply chains, data and cybersecurity requirements, complex homologation processes, and market pressures related to new model launches mean that legal support must be swift, practical, and precisely tailored to the realities of the industry.

We provide advice that meets these needs: transparent contracts, liability protection, and compliance with rapidly changing regulations. We work with automotive brands, importers, distributors, and their partners, helping them operate securely, predictably, and legally—both in their day-to-day operations and in disputes.

The market for commercial cooperation is growing dynamically, and with it the importance of personality rights as real and often key assets of individuals, celebrities, and influencers. The image, voice, stage name, artistic style, and recognizability of a public figure are used in advertising, film productions, podcasts, creative projects, events, and digital campaigns. Increasingly, personality rights are becoming a central element of brands’ marketing and communication strategies.

At the same time, we are observing an increase in abuses: unauthorized use of image, deepfakes, fake collaborations, reputation damage, and unlawful publication of photos and materials. The scale and speed of content distribution mean that such violations can quickly lead to serious legal and reputational consequences. In this environment, it is crucial to precisely define the rules for the commercial use of personality rights – so as to provide the public figure with real control over the manner, context and scope of their use.

We support high-profile individuals and the brands they collaborate with in creating a clear, transparent, and secure legal framework—from negotiating advertising contracts and providing ongoing advice on creative projects, to protecting reputations and responding promptly to violations. Our approach combines prevention with preparedness, as the best protection for personality rights comes from well-designed contracts and clearly defined rules for controlling publications.

The video game market is an environment where creative processes, negotiations with business partners, collaboration with distribution platforms, and intensive marketing activities all take place simultaneously. Game development projects involve internal teams, external specialists, freelancers, and publishers, requiring precise regulation of rights to code, graphics, music, scripts, and other game elements, as well as clear definition of liability and commercialization principles.

At the same time, games operate in a highly media-sensitive space, where brand, copyright, and trademark protection are crucial, as is the manner in which marketing communications and collaboration with influencers, streamers, and the gaming community are conducted. Deadline pressure, volatile project scopes, and dynamic production decisions mean that legal support must be swift, specific, and tailored to the realities of a studio’s work—to mitigate the risk of infringement, including personal rights and third-party rights, without interfering with the creative process.

Our experience in handling projects in the creative and technology industries allows us to understand the realities of development studios’ work – deadline pressures, volatile project scopes, and the need to make quick production decisions. We support clients in protecting their brands, copyrights, and trademarks, as well as in safely managing marketing communications and collaborating with influencers, streamers, and the gaming community.

We provide legal advice that combines expert knowledge of intellectual property with a practical approach tailored to the specifics of game development. We help identify and eliminate the risks of infringement—including personal rights, image rights, and third-party rights—and conduct legal clearance in a way that doesn’t hinder the creative process but allows for the safe development and commercialization of games.

The pharmaceutical industry is one of the most regulated sectors of the economy, where business, marketing, and communication decisions must be made in accordance with multi-layered legal requirements and constant oversight by state authorities. Companies must simultaneously ensure compliance with regulations governing medicinal products, dietary supplements, and medical devices, and with rules concerning advertising and promotion, consumer protection, and responsibility for patient safety. Every element—from product composition and labelling, through packaging, to informational and promotional content—is subject to detailed legal review.

The dynamic development of new forms of communication and distribution of product information is an additional challenge. Digital marketing, social media, influencers, e-commerce platforms, and telemedicine solutions mean that traditional regulations must be interpreted and applied in new contexts. The boundary between information and advertising, liability for content created by third parties, and the way innovative product features are communicated can be the key areas of legal risk.

We support pharmaceutical companies by combining precise regulatory analysis with a thorough understanding of market realities and communication needs. We advise on the design and verification of promotional materials, product documentation and marketing strategies, assist in assessing legal and reputational risks, and represent clients in regulatory disputes and in conflicts with competitors. Our goal is to enable business operations to be conducted safely, responsibly, and in compliance with the law—without sacrificing effective market communication.

The energy sector is one of the most complex and dynamically regulated sectors of the economy. The changing legal environment, the pressures of energy transformation, the growing role of renewable energy sources, and the importance of supply security mean that energy projects require exceptional legal precision and a strategic approach.

We support entities operating across the entire value chain – energy producers, distributors, energy retailers, financial investors, renewable energy project developers, and industrial customers. We advise on investment planning and implementation, as well as on ongoing operations, contractual relations, and dispute resolution.

Our experience includes projects implemented under conditions of high regulatory uncertainty, multi-party contractual relationships, and long time horizons. We understand that in the energy sector, legal decisions directly impact operational stability, financing, and management accountability.

The FMCG sector relies on fast communication, intensive campaigns and high competition. At the same time, it is an industry loaded with regulations regarding product composition, nutritional claims, labelling, advertising, promotion, cooperation with influencers and activities in digital channels. Brands must maintain a balance between compelling communication and compliance with regulations and industry standards. In a world where every minute counts and campaigns are developed in numerous iterations, legal support must be swift, specific, and easy to implement.

We help FMCG brands maintain high operational speed without legal risk. We work closely with marketing and sales teams, reviewing creative materials, supporting promotional activities, and responding to competitive practices. We ensure that communications comply with regulations and that campaigns and products can be implemented without unnecessary downtime.

The PE/VC industry operates in an environment where time, precision, and quality of information directly translate into investment value. Due diligence must be not only formally accurate but, above all, business-relevant – identifying real risks related to intellectual property rights, technology, source code, personal data, contractual relationships, consumer complaints, regulatory compliance, and team structure. Each of these areas can determine the success or failure of a transaction.

Modern investments—especially in technology and creative companies—require a deep understanding of IP, software, SaaS models, AI-based solutions, content monetization, and dependencies on platforms and external providers. These risks are often not visible at first glance, and their effects become apparent only at the stage of business scaling or investment exit.

We support funds and portfolio companies comprehensively, addressing every aspect of the transaction. We conduct in-depth due diligence, prepare and negotiate transaction documentation, organize intellectual property rights, and identify areas requiring immediate remediation. We also advise founders, helping them understand the implications of investment provisions and negotiate terms that enable the company’s continued growth without excessive constraints. Our approach is pragmatic, grounded in experience, and focused on a single goal: a safe, well-planned, and effectively implemented investment.

Advertising is governed by its own rules: rapid tenders, intense iterations, parallel work by multiple teams, and projects in which the rights to individual elements often take on a life of their own. Campaigns are developed under time pressure, with creative, production, and legal decisions made simultaneously. In such an environment, it is crucial to be able to resolve legal issues quickly and pragmatically – before they become a real obstacle for the production, agency or client.

The advertising process involves collaboration between agencies, production houses, media companies, creators, influencers, and the end client, each bringing their own interests and risks to the project. Copyright, image, music, trademarks, comparative advertising, and industry regulations must be considered from the concept stage, not just before broadcast. Therefore, for a campaign to be successful, a precise and coherent legal framework is as crucial as creativity.

That’s why we align our work with the pace and format unique to the advertising industry. We understand the process from brief to broadcast and are aware of how creative and production teams work and what the clients’ expectations are. We help manage legal issues at every stage of a campaign: from pre-clearance of ideas, through production, to digital operations. We ensure the project’s security without disrupting its natural rhythm.

The architectural industry operates at the intersection of art, engineering, and business. Projects are developed in stages, involving studios, investors, contractors, subcontractors, and installation and technology specialists. In such an environment, questions naturally arise about copyright in documentation, design modification rules, the scope of authorial oversight, liability for errors, and the use of visualizations or 3D models. An additional challenge is the fact that architectural work “lives”—it is sometimes modified during implementation, use, or modernization.

We support architects, design companies, and investors in a way that reflects the realities of their work: complex schedules, multi-discipline collaboration, deadline pressure, and the need for clear agreements from the concept stage. We help to regulate copyright, the scope of obligations of participants in the construction process and the liability of the parties. We create contracts that protect both the architects’ creative contributions and the investors’ economic interests, and in disputes, we respond quickly and efficiently.

Creators, performers, music producers, labels, digital distributors, and event organizers operate in an environment where every decision can impact the future exploitation of a work. Copyright and related rights, royalties, sampling, synchronization, licensing, and content monetization on streaming services create a complex ecosystem that requires precise and informed legal action.

Music is increasingly found outside the traditional recording market – as part of films, TV series, commercials, games, podcasts, and digital projects. This necessitates clear regulation of rights to recordings and compositions, synchronization rules, and settlements with collective management organizations. In this context, it is crucial not only to have a good understanding of the provisions of copyright law but also of market practice and the mechanisms of the industry. This is especially true given that these provisions in the music market differ significantly from those in regulations and legal texts.

We support creators and entities operating in the music industry in a manner tailored to their daily work—from studio recordings and concerts, through artistic collaborations and promotional activities, to the publishing process. We help establish clear rules for the use of music in various fields of exploitation, negotiate agreements with labels, producers, and distributors, and respond quickly to infringements. Our advice combines practical experience in the music market with in-depth academic knowledge of copyright and related rights.

The startup world is often faster than regulations and market standards. The early stages of development—from MVP creation, through the first product iterations, to scaling and international expansion—mean intensive work on technology, team, financing, and business model. In such circumstances, legal decisions are made in parallel with product and strategic decisions, and their effects often become apparent only with subsequent funding rounds or entry into new markets.

Legal challenges arise at almost every turn and concern, on the one hand, relationships with developers and subcontractors, shareholding structure or investment agreements, and, on the other, consumer issues, personal data protection, and securing intellectual property rights to content and the brand being developed. One imprecise provision in the founders agreement or the lack of regulation of rights to a key software code can block an investment transaction or significantly reduce the company’s valuation.

We support startups in a practical, swift, and scaling-focused manner. We help developing startups organize their corporate affairs, secure their product, intellectual property, and team relationships, and build a solid foundation for continued growth. We work with both seed-stage projects and more mature scaleups preparing for subsequent rounds, international expansion, or transactions. Our goal is to facilitate growth, not hinder it.

The internet is a space where law, technology, and business practice intertwine faster than in any other industry. Online platforms, marketplaces, SaaS tools, streaming services, and AI-based applications must simultaneously comply with requirements regarding digital services, personal data protection, liability for user content, advertising, consumer rights, and intellectual property. Regulations such as the Digital Services Act and the GDPR, supplemented by sector-specific regulations and standards imposed by the largest platforms, create a complex legal environment in which obligations can easily be overlooked or exposed to real liability.

At the same time, online companies develop their products iteratively, constantly testing new functionalities, integrations, monetization models, and communication channels. This requires legal support that goes beyond regulatory analysis and truly considers the operations of product, technology, and marketing teams. We understand how online platforms function: content moderation processes, user relationships, hosting policies, data issues, APIs, integrations, and recommendation algorithms. We help design legal solutions that are easy to implement, audit-resistant, and simultaneously support the development of digital businesses.

The influencer industry operates at a pace dictated by algorithms, trends, and commercial partnerships. Campaigns are created quickly—often within hours—and a single post can reach hundreds of thousands of people. In this dynamic environment, creators and brands simultaneously navigate copyright law, image protection, advertising regulations, and consumer communication. Every piece of content—video, photo, report, or podcast—involves legal risks, which, given the scale of their reach, can have immediate and severe image-related consequences.

This complexity is further increased by the development of new forms of infringement, such as content theft, fake accounts, deepfakes, and unauthorized use of image and content. Influencers operate in a space where the line between creativity, advertising, and private communication can be blurry, and errors in labeling collaborations or using other people’s materials can lead to legal and reputational liability.

Our support is designed with creators, brands, and agencies in mind. We create legal solutions that are precise, yet understandable and practical. We help avoid infringements and respond to crisis situations quickly, discreetly, and effectively. We help identify and eliminate the risks of infringement, including personality rights, image rights, and third-party rights, and conduct legal clearance in a way that doesn’t hinder the creative process and development. We also support brands and agencies, ensuring that collaborations with creators are safe, transparent, and compliant with advertising law and current communication standards.

Online stores, marketplaces, and D2C brands operate at the intersection of consumer law, digital services, advertising, GDPR, and intellectual property. Every element—from terms and conditions and the purchasing process to digital campaigns and influencer collaboration—is subject to detailed requirements. Coordination is also necessary across logistics, payments, cross-border operations, sales platforms, user ratings, UGC, and customer service automation. E-commerce is also an area where even the slightest non-compliance can lead to real losses: complaints, fines, negative reviews, decreased conversions, and disputes with consumers and competitors.

We support online stores in building stable, transparent, and legally compliant online processes. We create terms and conditions, policies, returns and complaints procedures, cookie and data solutions, and support marketing teams in conducting campaigns in compliance with regulations, ensuring the acquisition of the full range of intellectual property rights. We ensure that documents and procedures are not only legally correct but, above all, practical – ones that can be easily implemented in the daily work of operational, IT, customer service, and marketing teams. We also help respond to abuses and infringements of marketing content rights.

The creative industry encompasses areas where creativity meets the market: film, music, architecture, design, advertising, media, and influencer activity. It’s an environment of intense collaboration between multiple entities—creators, producers, agencies, investors, and brands—where rights to individual project elements often arise in parallel and are subject to different protection regimes. In such circumstances, precise regulation of intellectual property rights, content exploitation rules, and the liability of the parties is crucial.

Creative projects are characterized by unpredictability, tight deadlines, and particular reputational sensitivity. At the same time, they are subject to increasingly complex regulations: from copyright and industrial property law, through advertising law and the protection of personality rights, to regulations regarding digital communications – especially consumer communications – and individual platforms. The lack of a coherent legal structure may result in disputes, obstacles to the further exploitation of the project, or a loss in its market value.

We provide comprehensive support to creative industries, from the concept stage, through production and distribution, to commercialization and protection of creative output. We understand how creators and producers work, and our advice combines legal precision with a practical approach to creative processes. We help design a secure legal framework that doesn’t restrict creativity but enables its further development and market exploitation.

The IT industry operates in a constant iteration mode – sprints, backlogs, roadmaps, tests, and subsequent releases define the rhythm of teams’ work. Projects involve developers, product owners, UX/UI specialists, external partners, and often clients who actively participate in the product development process. In such an environment, precise regulation of code rights, cooperation rules, licensing models, and responsibility for delays, errors, and system maintenance is crucial.

At the same time, IT projects must address requirements related to data protection, digital services, information security, and—increasingly—the use of AI-based tools. Open source solutions, system integrations, and dependence on external APIs, cloud platforms, and technology providers also pose significant risks. Legal support in the IT industry must therefore combine regulatory knowledge with an understanding of the realities of technical teams’ work.

We support software houses, startups, and product companies in scaling their technology solutions in a structured and legally secure manner. We create contracts that truly reflect the workflow of IT teams and provide clarity regarding code ownership and responsibilities. We also advise companies using software, ensuring that licensing terms, SLAs, and service security levels align with their actual operational and business needs.

The luxury and premium goods market is governed by rules different from those of mass FMCG. In this segment, every detail matters – from visual identity and design, through brand communication, to distribution control and counterfeit prevention. Luxury brands are particularly vulnerable to infringements of intellectual property rights, unfair competition, unauthorized use of image and the phenomenon known as brand dilution – the dilution of the reputation and exclusive character of the brand by the actions of third parties.

Premium campaigns, collaborations with public figures, and selective distribution models pose additional challenges, requiring precise legal regulations and consistency with brand values. Large-scale marketing activities, presence in digital channels and the global nature of sales mean that even a single infringement can have much more serious consequences for the brand than in mass sectors.

Our support takes into account the specific nature of luxury brands – their aesthetics, narrative, reputational priorities, and business models based on quality, control, and uniqueness. We help protect trademarks, industrial designs, works, as well as finished projects, campaigns, and unique customer experiences. We support brands with ongoing operations, compliance, marketing, and responding to infringements that may threaten brand integrity and value.

The fashion and design industry operates in an environment where the line between inspiration and infringement can be exceptionally thin. Designs are developed quickly, collections have short lifecycles, and collaborations between designers, photographers, stylists, production companies, and brands are multi-stage and often international. In such an environment, it is crucial to precisely define the rights to designs, patterns, and creative materials before they reach the market.

In the field of design – from industrial design to interior design and visual identity – it is equally crucial to establish rights to concepts, sketches, 3D models, prototypes, and the rules for their subsequent use. Fashion campaigns, photo shoots, fashion shows, lookbooks, and marketing materials pose an additional challenge, requiring clear regulation of copyright, industrial property, and personal rights.

We support designers, studios, and brands in building a secure legal framework for their creativity and its commercialisation. We ensure clear and functional contracts, proper rights acquisition, design and brand protection, and the legal coherence of marketing and sales activities. We understand the realities of working in the creative industries and respond quickly, both at the preventative stage and in disputes, protecting the commercial interests and image of creators and brands.

Artificial intelligence opens up enormous opportunities for businesses: process automation, content generation, data analysis, service personalization, and the development of new business models. At the same time, it introduces entirely new challenges: accountability for system decisions, model training principles, regulatory compliance (including the AI ​​Act), content protection for input and output, tool licensing, and control over ethical, consumer, and reputational risks. AI development is rapid, and the law restrictive. Companies need support that can reconcile the pace of innovation with growing regulatory requirements.

We support organizations implementing AI solutions and technology developers in designing systems that comply with current and upcoming regulations. We advise on model selection, risk assessment, implementation of compliance processes, and creation of documentation that allows for the safe and predictable use of AI. We combine expertise in intellectual property, data, digital services, and consumer protection to provide companies with a comprehensive approach to AI tool development—from concept to commercialization.